William Penn

Hello Im "William Penn" and the founder and chief events producer for PENN SQUARE & ASSOCIATES, a premiere full service event staffing and execution agency which provides a dynamic culture of service which strategically positions each client for maximum penetration.

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WILLIAM PENN is the founder and chief events producer for PENN SQUARE & ASSOCIATES, a premiere full service event staffing and execution agency which provides a dynamic culture of service which strategically positions each client for maximum penetration. In 2010, PENN SQUARE formed a strategic alliance with THE HARMONI GROUP INC to create world class events enhanced with digital/online/viral strategies. Based in Chicago, WILLIAM has more than 20 years of experience including regional and national in-market activations for corporate sponsored events. WILLIAM works with brand managers of national multicultural and general market advertising agencies to strategically align brands with the right opportunities. What makes WILIAM unique is how he aligns companies with community responsibility to provide a statement that consumers respond to and evangelize. William leads a team of creative professionals who support companies in turning a buying experience into something larger than an acquisition while finding unique delivery systems for companies to deepen their relationship with customers. SIGNATURE EVENTS include: o Journey to my Better Self: A Live Women's Forum Event Series (2011) o Brothers Unscripted Tour (2011) o Single Mingle Coffee Talk @ Starbucks Event Series (2011) o Kraft's Huddle for Hunger (2010) o My Black is Beautiful (2007-2009) o US Army's Black History Month Tour (2007-2009) o US Army's HBCU Classic Football Tour (2007-2009) o US Army's Take it To the Streets Tour (2001)

SENIOR EVENTS MANAGER at Carol H Williams Advertising

November 2006 - December 2010

Director of overall brand execution Ensure that all global events maintain a consistent/unified brand image across the product portfolio. Lead program agendas and collaborate with global and regional partners on session content, oversee the global events calendar. Negotiate and execute experiential marketing programs and national/local sponsorships aimed at increasing and/or maintaining brand awareness and improving sell-through. Actively seek and identify market opportunities for Client's events and promotions business

Senior Events Manager at Nomerudum / Levis/Coca-Cola

November 2001 - December 2005

Liaison for the agency in all meeting with client Lead in the management of event and promotions planning and implementation timelines Conducted evaluations of events using the ROI (Return on Investment) metric

Account Executive at Leo Burnett / U.S. Army

February 2001 - March 2003

Take the lead in the development of annual event and promotion plans for Clients Lead cross-functional teams in ideation sessions Monitoring of materials between Field Managers and Car Dealerships (Hummer) Serve as advocate/ambassador to the brand

Senior Manager/Account Executive at E. Morris Communications, Inc

September 2000 - March 2002

Coordinated Oldsmobile involvement with the Tom Joyner morning show a live radio shows in 30 cities manager the five-car giveaway and the test drive campaign in each cities As AE lead the team in up coming year planning with market research to identify consumer insights and develop strategies for General Motors brand group

Senior Marketing Manager at Burrell Communications Group

January 1998 - August 2000

Coordinated the Power 98 tour (43 city tour) / for young adult with and in market concert and in store meet and greet promotion, which helped increase foot traffic to the stores Work with a team in the development of new sponsorship effort for Sears

Director of Marketing at Dolton Expo Center

March 1995 - April 1998

Engaged in all phases of third party sponsored events held at the Dolton Expo Center Consistently achieved sponsors' brand identity, sales and attendance goals Developed new advertising and media strategies that increased earnings by 23% without increasing corporate overhead and expenses Responsible for recruiting, training and managing all employees involved in event production and Coordination with retention rates of 80%

CONSULTANT at The Harmoni Group, Inc.

2010

In 2010, PENN SQUARE formed a strategic alliance with THE HARMONI GROUP INC to create world class events enhanced with digital/online/viral strategies.

CHIEF EVENTS PRODUCER at Penn Square & Associates

March 1991

WILLIAM PENN is the founder and chief events producer for PENN SQUARE & ASSOCIATES, a premiere full service event staffing and execution agency which provides a dynamic culture of service which strategically positions each client for maximum penetration. In 2010, PENN SQUARE formed a strategic alliance with THE HARMONI GROUP INC to create world class events enhanced with digital/online/viral strategies.

Illinois State University

1980 – 1984

BA

Columbia College

CERTIFICATION PROGRAM

Concentration: Sports / Entertainment Management 2003

St. Dorothy

My Interests will all way be making good events.